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WINTOUR Erasmus Mundus Program in Wine Tourism Transitions and Innovations

If you want to build a career in wine, tourism, and innovation, the WINTOUR Erasmus Mundus Program is the right choice. This international master’s degree focuses on Wine Tourism Transitions and Innovations, preparing students to work in the global wine tourism industry. The program is offered jointly by three leading European universities located in Spain, France, and Portugal, all situated in world-famous wine regions. Through the WINTOUR Erasmus Mundus Program, students gain a unique combination of knowledge in winemaking, tourism management, heritage, digital skills, and sustainability. With an emphasis on innovation and cultural exchange, the program gives students practical experience and exposure to diverse wine tourism traditions.

The WINTOUR Erasmus Mundus Program is a two-year master’s degree (120 ECTS credits) that includes scholarships for selected students. Erasmus Mundus scholarships cover tuition fees, travel, health insurance, and provide a monthly stipend. Students complete their studies across three universities, rotating every semester, and finish with an internship and master thesis in the final semester. This structure allows students to experience different cultures, industries, and professional environments. The WINTOUR Erasmus Mundus Program is designed for motivated graduates who want to combine wine and tourism with sustainable practices and digital transformation. Graduates can build careers in wine tourism, marketing, heritage management, public administration, consulting, and research.

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Project Status

  • Status: Active – running as a fully recognized Erasmus Mundus Joint Master Degree.
  • Start date: October 2023
  • End date: November 2029
  • Action Type: Erasmus Mundus Joint Master Degree (WINTOUR Erasmus Mundus Program)
  • Universities Involved
  • Countries Involved

The WINTOUR Erasmus Mundus program offers students the opportunity to study at top European universities, focusing on wine tourism transitions.

Université de Bordeaux
Universitat Rovira i Virgili
Universidade do Porto
France
Spain
Portugal

This cross-border collaboration allows students to gain an international perspective while studying and researching in the heart of Europe’s academic and industrial hubs.

Description of the WINTOUR Erasmus Mundus Program

The WINTOUR Erasmus Mundus Program trains professionals in the fast-growing field of wine tourism by combining tourism, oenology, heritage, sustainability, and innovation. The program ensures that students receive both academic and practical training. Each semester is spent at a different partner university, which provides a rich cultural and professional experience. By the end of the program, graduates are ready to face challenges in wine tourism transitions and bring innovative solutions to the global industry.

Key Features of the WINTOUR Erasmus Mundus Program

  • Multidisciplinary curriculum: wine tourism, marketing, winemaking, heritage studies, sustainability, and digital innovation.
  • Mobility across three universities: Universitat Rovira i Virgili in Spain, Université de Bordeaux in France, and Universidade do Porto in Portugal.
  • Practical training: internships in wineries, tourism companies, and cultural organizations.
  • Erasmus Mundus scholarships covering tuition, travel, insurance, and monthly living allowance.
  • International networking opportunities in UNESCO heritage wine regions.
  • Updated modules on sustainability and digital transformation in wine tourism.

Mobility Tracks of the WINTOUR Erasmus Mundus Program

  • First semester: Spain – focus on the foundations of wine tourism, marketing, and management.
  • Second semester: France – focus on wine heritage, winemaking practices, and cultural perspectives.
  • Third semester: Portugal – focus on tourism innovation, sustainability, and applied research.
  • Fourth semester: Internship and master thesis in professional institutions connected to wine tourism and innovation.

Admission Requirements

To apply for the WINTOUR Erasmus Mundus Program, applicants must have:

  • A bachelor’s degree with at least 180 ECTS credits in relevant fields such as tourism, business, marketing, economics, oenology, viticulture, food science, or humanities.
  • English language proficiency at B2 level or higher.
  • Additional knowledge of Spanish, French, or Portuguese is an advantage.
  • A complete application including CV, transcripts, motivation letter, and proof of language proficiency.
  • Strong academic background, clear motivation, and relevant experience in wine tourism or related sectors.

How to Apply for WINTOUR Erasmus Mundus Program

  1. Register online during the application period.
  2. Upload all required documents including degree certificates, transcripts, CV, motivation letter, and proof of English proficiency.
  3. If applying for the Erasmus Mundus scholarship, complete additional scholarship forms.
  4. Applications are reviewed by a selection committee based on academic results, motivation, language skills, and professional potential.
  5. Selected candidates receive admission and scholarship offers.

Tips to Win the WINTOUR Erasmus Mundus Program

  • Write a strong motivation letter showing your passion for wine tourism and innovation.
  • Highlight relevant academic or professional experience in tourism, wine, marketing, or cultural heritage.
  • Demonstrate language skills beyond English, if possible.
  • Prepare a professional CV that showcases international exposure and leadership skills.
  • Show how the WINTOUR Erasmus Mundus Program fits your long-term career goals.
  • Submit your application early to avoid missing deadlines.
Application PhasePeriod
Erasmus Mundus Scholarship ApplicationsNovember to December (for next academic year)
Self-funded ApplicationsApril to May (for next academic year)

Curriculum Structure of the WINTOUR Erasmus Mundus Program

  • Duration: 2 years (4 semesters, 120 ECTS credits).
  • First three semesters: taught courses at Spain, France, and Portugal partner universities.
  • Subjects include wine tourism, marketing, winemaking, heritage, sustainability, and digital skills.
  • Final semester: professional internship and master thesis in wine tourism institutions.
  • Opportunities for fieldwork and short internships during earlier semesters.

Coordinator Contact

  • Academic Coordinator: Based at Universitat Rovira i Virgili, Spain.
  • Contact information is available through the WINTOUR Erasmus Mundus Program administration office.
What is the WINTOUR Erasmus Mundus Program?

It’s a joint, two-year European master’s program focused on wine tourism transitions and innovations.

Who can apply for WINTOUR Erasmus Mundus Program?

Bachelor’s holders in tourism, oenology, business, sustainability or related fields with good English fluency and strong motivation.

How is the WINTOUR Erasmus Mundus Program structured?

Students rotate through universities in Spain, Portugal, France, plus field visits, internships, and a thesis.

Is there financial support for WINTOUR Erasmus Mundus Program?

Yes—Erasmus Mundus scholarships cover tuition, travel and living expenses for selected students.

What career options follow the WINTOUR Erasmus Mundus Program?

Graduates have landed roles in wine destination management, wine marketing, sustainable tourism development, and more.

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